Transformations don't fail on the plan. They fail on adoption you couldn't see.

Reorgs, M&A integration, a new operating model, an ERP rollout, return-to-office — the plan is rarely the problem. Adoption is. And leadership can't see where resistance, confusion, or quiet disengagement is building until it shows up in attrition or missed milestones. Surveys are shallow; town halls amplify the loudest voice; pulse tools hand you a score with no “why.” Aidan interviews the affected population at each phase of the change — baseline before launch, again mid-rollout, again after — in their own language, anonymized, and tracks not just sentiment but the specific friction behind it. Because it remembers prior waves, it shows the trajectory of adoption, not a snapshot.